New Location: 10000 Coombs Farm Rd. Suite 106 Morgantown, WV 26508
P: (304)-212-5663 F: (304)-936-0101

Heather's Heart
hey there!
Welcome to BFBM.

Your hub for lactation consults, non-boring education, and powerful community

Heather's Heart
hey there!
Welcome to BFBM

Your hub for lactation consults, non-boring education, and powerful community

Our Services


Lactation consults offered virtually, in-office, or in-home if appropriate. Full service postpartum bliss package offered for those that need extra help in the first two-weeks postpartum. Some insurance accepted. Click below to schedule your consult with one of our IBCLCs today!

Classes & Workshops

Online breastfeeding classes available anytime you need them and various in-person classes on newborn care, childbirth, and special workshops available. Keep in mind that some insurance will cover prenatal breastfeeding consultations. See consult page for details. 


We believe no one gets through parenthood and lactation alone. You deserve to have a supportive community and access to social support whenever you need it. BFBM offers a weekly postpartum support club in person at the office where you can bring your baby and meet other parents. Space is limited and registration is required. We also have a Facebook Support Group that you are welcome to join and chat with other parents about your breastfeeding struggles. Finally, we offer a free educational resource in the Milk Minute Podcast, which publishes an episode every Friday on every platform where you listen.

I’m so glad you’re here!

My name is Heather ONeal, and I am an Advanced Practice Registered Nurse, Certified Nurse-Midwife (CNM) and an Internationally Board-Certified Lactation Consultant (IBCLC) in the wild and wonderful state of West Virginia. However, I help lactating parents all over the world via telehealth as well as my educational podcast, the Milk Minute! I also have two small children and a sweet husband that endlessly support my mission in business.

My passion to help families feed their babies in a way that works for them began with my career as a bedside nurse in Labor & Delivery and continued as I worked in the NICU, PICU, and Pediatric units. It became clear to me during my time as a bedside nurse that our current system is NOT set up for lactating parents and that we would have to do things differently if we wanted to improve outcomes. I built my current practice during the pandemic to help ease the burden of a lack of resources for postpartum families, and it took off like a rocket. Accessibility, kindness, and inclusivity are our major tenets at Breastfeeding for Busy moms, and it has served us well over the past three years.

Beyond breastfeeding, I also endeavor to help new parents deal with major challenges such as mental health and body positivity in the postpartum period. Having seen first-hand the mental/physical exhaustion and the breakdown in personal relationships under the stress of feeding a baby, I knew my  calling. Preparation and education truly make ALL THE DIFFERENCE when it comes to breastfeeding a baby and so that’s exactly how I help families through my work today. My approach is holistic and takes into account your lifestyle and goals when we create a feeding plan together.

As a business owner, I am constantly trying to stay ahead of the ever-changing political climate when it comes to legislative efforts to defend the rights of pregnant and lactating folks. Additionally, I try to stay up to date with the latest “gear” and products for lactating parents to ensure that they are safe and high quality. Any products that we sell at Breastfeeding for Busy Moms has been fully vetted and aligns with your mission.

Know that I can’t wait to work with you and your family.

We Got This,


About Me photo

Milk Minute Podcast

Heather is the cohost of a world-renowned educational breastfeeding podcast called the “Milk Minute Podcast” where she provides evidence-based advice on how to feed your baby, relationships, body positivity, and mental health!

New episode every Friday!

Meet Our Consultants

Heather ONeal

Heather ONeal

Heather is an Advanced Practice Registered Nurse, Certified Nurse-Midwife and Board Certified Lactation Consultant (IBCLC). Heather is the founder of Breastfeeding for Busy Moms and cohosts the Milk Minute Podcast!

Meredith Nimitz

Meredith is a Registered Nurse, Certified Pediatric Nurse and Board Certified Lactation Consultant (IBCLC). She previously worked in NICU and Pediatrics and loves working with parents to troubleshoot feeding issues.

State-of-the-Art BFBM Lactation Office

New Location: 10000 Coombs Farm Rd. Suite 106 Morgantown, WV 26508